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Growing in efficiency: Marketing for non-profit organizations

Conference

June 3, 2011

Conference hall of Ukrainian Catholic University

Khutorivka str.35a, Lviv

Purpose: to open for NGOs new perspectives of better understanding of target groups and implementing their ideas professionally with creativity and by this becoming unique

Main points for discussion:

– What is social marketing and why is it necessary to do it

– How marketing techniques will help your organization”s sustainability

– How to solve social problems with the help of social marketing

– Why is social marketing important while planning organization’s communicative strategies

– Social marketing and social media – pro and contra

– Social marketing – how to improve cooperation with business

Host organization: Institute of Leadership and Management of Ukrainian Catholic University

Participants: members of NGOs, charitable foundations, business, state authorities, research and resource centers

AGENDA

9:00

9:30

11:00

11:15

14:00

15:00

15:30

17:30

18:30

19:00

Registration of participants of crash study

Crash study «Marketing basics for non-profit organizations» (Oleksandra Baklanova, pro.mova)

Opening remarks (Volodymyr Turchynovskyy, UCU vice-rector; Jeffrey Wills, Board member of the Institute of Leadership and Management; Andriy Vaskovych, Charitable foundation “Caritas Ukraine”.

Suggested Speakers’ Topics:

1. How to reach the target? Marketing as an instrument of communication with target groups (Terry Mattison, PCV)

2. Social media and social marketing (Anton Arapetian, LvBS)

3. Cooperation with business – how to make it successful (Magdalena Patrzyk, PWC)

4. Using the instruments of lobbying for creating positive image (Dennis Bazilevych, Professional Lobbying and Advocacy Institute)

Break for lunch

Presentation of sociological research on marketing

«How to make unpopular idea a unique one» – panel discussion: (Anna Hulevska-Chernysh, Ukrainian Charities Forum, Jakiv Rogalin Donetsk foundation “Dobrota”, Ostap Procyk, Brand of Lviv)

Non-profit projects – sphere of implementing professional and creative ambitions (Anatoliy Zabolotnyy, Foundation “Development of Ukraine” )

Closing remarks

Reception

Detailed information and registration form at www.management.lviv.ua